Marketing Monday 1: Fundamentals

Marketing Monday is a weekly segment that will help you work your way from an entrepreneur to an EntrepreNERD marketer. We want to help YOUR business grow with the power of marketing, so let’s start this journey together!

To start your growth journey as an EntrepreNERD marketer, it is important to have the fundamentals down.

You have a new product or venture. Your goal is to make something that people want and will pay money for. Hence, it is important to engage in customer discovery to create a great product-market fit.

Create a positioning statement:

Gather information about your competitors, the industry you are in and the offering you are providing and consolidate it into a single document.

This will help you in every aspect of your marketing moving forward. It specifically defines why your offering is unique, and why customers would be INSANE not to pay for it.

You should not have 10, 20 or 30 answers to this question. This means that you are trying to say everything to everybody.

Remember: Saying everything is saying nothing

This checklist will provide you with the marketing groundwork you need before lift-off!

Now you've got your marketing fundamentals down, read on about creating your digital marketing strategy in our second instalment of Marketing Monday! Join other EntrepreNERDs in our Discussion Forum where you can meet other Entrepreneurs and get insights into their tips and perspectives! Don't forget to comment below as we'd love to hear your thoughts!