Marketing Monday 5: Top 5 free Digital Marketing Tools for Entrepreneurs

Now that you have selected the appropriate channels and established your content strategy, it is time to add the final piece of the puzzle. Understanding your customers.

In order to understand your customer, it is important to capture as much information as the customer permits. Digital marketing tools which provide analytics will be key to this, which is why we present to you a list of free tools that will help you get up and running.

Let’s get started!

1. Think with Google

Think with Google is a great place to start to understand the importance of what Google search data reveals about what people need in this moment, and how brands can help. Within Think with Google, there are several free tools for marketers including:

Google Trends

This uses real-time search data to help you gauge consumer search behaviours and can be broken down into the interests of certain demographics over time. This can help you with content creation to talk about relevant topics that can help you gain traction on your channels, and hence, raise awareness of your brand.

Test My Site

Most sites lose half of their visitors while loading. You can see your site’s speed and get tips on how to make it faster.

2. Find My Audience

Find my Audience for YouTube goes beyond demographics to find the people who matter most to your business. It helps you understand who your most valuable customers are on YouTube — so you can discover new audiences and learn how to reach them individually with relevant messages.

You can identify up to 5 new audiences based on their interests, habits, and what they are planning to purchase, and the tool will generate a free audience profile with insights to help inform your video strategy.

3. Facebook/Instagram Page and Audience Insights

Facebook and Instagram Insights provide information about your Pages’ performances, like demographic data about your audience and how people are responding to your posts.

Audience Insights is a tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more.

Audience Insights is different from Page Insights because it looks at trends about your current or potential customers aggregated across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).

4. IFTTT

IFTTT is a unique tool that lets you instigate targeted actions based on an “if this, then that” format. It can be integrated with hundreds of different tools and social media networks, which makes it super powerful. You can create your own “recipes”, or integrated actions as IFTTT call it, and there are also hundreds of integrations already available.

5. Buffer

Buffer is a platform which allows all your social media to be consolidated in a single location, so you know how your posts are performing across multiple platforms. This makes for easy comparison so you can see which types of content on what platforms doing well, and those that aren’t can quickly be adapted to something different in your content plan. It also allows you to plan and publish your content, all from one simple dashboard.

The Free plan is for a single user with up to 3 social media accounts, however you can trial the pro plan for 7 days and business plan for 14 days.