The most important Instagram tips for Entrepreneurs

Looking at starting an Instagram page to reach more consumers? Take these tips into consideration when creating your outstanding profile.

Your bio

• Introduce you or your company!

• If relevant include your website and a description of what they can find there

• Include a call to action in the last line to visit your website

• Use relevant hashtags and keywords so consumers searching for your goods/services can find you

Stories

• Swipe up links are only available to accounts with 10,000 followers or more and business accounts

• Since this doesn’t include most start-ups, a work around is to include the link in your bio and promote it on your stories (this can be done through a relevant photo or video, or a scroll through the website)

• Use polls, quizzes, countdowns, and questions to interact with your followers and drive engagement, keep in mind they don’t want to be advertised to all the time

• If you want a solid coloured background, choose the pen tool, a colour and hold the screen.

• Looking for a colour that’s not there? Hold a colour and you’ll be able to select whatever colour you want

• Stories only last 24 hours, if it’s something consumers might want to revisit later, create a highlight. It’ll be available anytime on your profile

Post sizes

• Long gone are the days where Instagram only allowed you to post square photos

• Nowadays, there are better options like a portrait 4:5 ratio which uses up most of the screen space, and therefore takes longer to scroll past your post and more likely to attract the attention of your audience

• Other landscape sizes are not ideal for the same reason

Other tools (that are free!)

• linktr.ee: Instagram only lets you link one website. This tool lets you connect your audience with more than website; it’s like a website to websites

• Lightroom: this app that gives your photos a boost. Our favourite think about this app is editing specific colours and lighting.

• Canva: software used to create high quality and professional social media graphics. It is much easier to use than Photoshop (and cheaper!). This is an example from our Facebook page:

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