Guest Blogging: What is it and how to use it to maximise your online brand!

Exclusive EntrepreNERD Fast Five Framework for becoming a Pro Guest Blogger included!

Guest blogging… what is it?

Guest blogging, also called “guest posting,” is the act of writing content for another company's website. Generally, guest bloggers write for similar blogs within their industry in order to attract traffic back to their website.

But that’s not the only thing it’s good for!

Guest blogging can also be highly effective for branding, increasing reach, exposure and building community! It builds credibility in the eyes of your target audience as well and can be mutually beneficial to have another author post on your blog, according to marketing surveys that rate multi-author blogs as more authoritative.

By engaging in ways to guest blog, this will build your authority and lead your business to earn natural, high-quality inbound links with the community you're targeting, and thus SEO. If you write the guest posts authentically, this will most certainly drive traffic back to your blog.

Our Fast Five Framework for becoming a Pro Guest Blogger!

1. Have a clear goal for your guest blogging

This means knowing ahead of time what is the right kind of blogs to submit guest posts to, or vice versa, accept on your blog. Here are three main goals you can tick off for guest blogging:

· Positioning yourself as an authority in the industry à trustworthy content

· Getting exposure/traffic back to your website

· Building backlinks to your website

2. Find sites and blogs relevant to your niche and industry with this criteria we made for you!

· The content is focused on your niche

· The audience of the blog is specific and targeted

· The blog has engaged readership (posts are being shared socially and commented)

· The blog owner is active on social media

3. Be a Googler!

What we mean by this is that Google is a great place to start in the search for guest posting opportunities! You can use any of the following keyword searches we’ve selected for you to find blogs that accept guest posts. Just replace the keyword with keywords for your own industry ;)

· Keyword “submit a guest post”

· Keyword “guest post”

· Keyword “guest post by”

· Keyword “accepting guest posts”

· Keyword “guest post guidelines”

4. Know your target blog well!

When you’re preparing to pitch to guest blog, you have to know your target blog’s content! For instance, knowing the level of audience they are writing for (beginner, intermediate or advanced) and the type of content they create for audiences is key to remaining helpful and beneficiary for them.

5. Trial and error!

This seems a little on the fly, we may admit, but it’s important that once your posts get accepted, you will want to trial with different content topic areas to see which do well with their audience. A good tip from us is to look at which posts have been popular on social media.

Happy hunting EntrepreNERDs – we know you all have the tenacity and spirit to become prominent faces in your respective communities and industries. Guest blogging shouldn’t be underestimated as an excellent technique to build your brand and gain loyal readers! Why not start building your guest blogging network in our Discussion Forum and meet other like-minded EntrepreNERDs!