Entrepreneur's Guide to Email Marketing Part I

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes. Not to mention, 67% of emails are spam, posing more challenges when you're trying to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. We've made it easy for you with a guide to creating a compelling email marketing strategy to ensure the sustainability of your customer base.

So what exactly is Email Marketing?

Email Marketing is a digital marketing strategy where your business sends commercial messages to a group of people- using an email service provider (stay tuned for a post on services that we recommend you use). This form of digital marketing is not only effective, but cost efficient. Why? Because you are directly communicating to people who CHOSE to hear from you

How does it compare to other marketing channels?

1. SEO: Google's search algorithm is constantly updated, which means that all your marketing efforts often go back to step 1, with your blog post being buried on page 40.

2. Social Media: Although social media can be effective, the majority of consumers prefer following people as opposed to brands on social media, meaning that you are unable to sustain the full-attention of your target demographic.

3. Youtube: Your niche crowd can easily become saturated and you may start seeing a decline in your viewers or those clicking the link to your business.

This means that all the time, effort and money spent on building these sources of traffic, goes up in smoke.

On the other hand, having an email list allows you to retain a lasting benefit from all your marketing efforts. By providing a personalised and easily accessible channel to people who are interested in your business, you can use email marketing as an asset to drive your business for years to come.

Read Entrepreneur's Guide to Email Marketing Part II for how you can start your email marketing strategy! Meet other EntrepreNERDs in our Discussion Forum and let us know your thoughts about this article in the comments below!